Poppa Culture

Kids, TV, advertising, baseball and wacky world-weary wordsmithing.

In Memoriam: Mark Marinelli, @MarkM625

Posted by addude13 on January 19, 2013

(Note: I’m not sure that this blog post flows all that well. It’s been a rough week, and my reaction to the subject of this entry probably makes for crappy writing. Sorry about that.)
Today, I lost a friend I never met in person. But we had a lot in common.

Mark Marinelli was a year younger than me (he was 39).
He was a resident of Bethlehem, PA (where I lived and worked for several years).
He lived with Becker’s Muscular Dystrophy, which robbed him of the ability to walk at 15.
(My pyoderma gangrenosum flared for the first time at 16 — but I was lucky. After three months of incredible pain, I was eventually able to walk normally. Despite several flares and giant ulcers on my left leg, I’ve been mostly fine with walking since then.)
Clearly, my disease was/is nowhere near as bad as Mark’s.

In fact, he wasn’t supposed to live to see 19. It’s a testament to his strength of will and character that he more than doubled the doctor’s expectations.

*******************

The biggest common bond we had was the Philadelphia Phillies — whom we both rooted for and often discussed on Twitter. (It is worth noting that the Phillies are the losingest franchise in the entirety of sports history, with more than 10,000 losses on record.)

As men born in the early 1970s, we each lived through a wildly up-and-down period in Phillies history:

* 1980 = The Phillies’ dominant run atop the National League East in the late ’70s culminated in the 1980 World Series championship.
* 1983 = The “Wheeze Kids” included a bunch of, um, “not young” players that went to the Series again but lost.
* 1993 = Somehow, the 1993 squad of dirtballs, tramps and thieves scratched its way to the Series again — but heartache came in the form of Joe Carter.
* 2008 = Another dominant run in the East led to another World Series title.

In between those four highlight years, there as a lot of mediocrity and a bunch of lousy players.

And unfortunately, it’s pretty likely that the Phils’ “window of opportunity” is closing, as the stars of 2008 are mostly fading as they get older.

*******************

When it came to his health, Mark had a strength and spirit that we can all aspire to. Naturally, he had dark times and went through periods of doubt and depression. But I will always remember his “presence” on Twitter — smart, witty and always ready with a joke or insight.

As I’ve gotten older, I’ve learned that it doesn’t matter how much you plan — life WILL throw you a steady diet of 12-6 curveballs. What’s important is how you deal with them.

At bat, a good hitter recognizes that a curveball is coming and in a nanosecond, alters his swing and hits the ball to the “opposite field.”

In life, a person who handles adversity with dignity and humor is someone to be admired and respected. That’s what Mark was to me, even though we never hung out live and in person.

I admired and respected Mark Marinelli, and I will carry inspiration from him for the rest of my life.

#RIPMark

Mark’s blog: http://icantwalk.com/

Posted in Phillies | Tagged: , , , , , , , , , , , , , , , | Leave a Comment »

#Advertising — #BirthdayCoupons Update

Posted by addude13 on January 8, 2013

It’s Tuesday, January 8 — five days until my birthday on January 13.

Let’s tally up the birthday email coupons I’ve received thus far:

  • Palio’s Pizza Cafe
    buy one large specialty pizza, get one FREE medium pizza with one topping; expires 1/31
  • Dunkin’ Donuts
    free medium coffee, latte, tea, Coolatta® or hot chocolate; have to wait for actual coupon in snail mail (will arrive “by the end of the month”)
  • Which Wich
    free regular Wich; expires 1/20 (valid only at Uptown location near my office)
  • Baskin Robbins
    —one free 2.5oz scoop or one 3oz soft serve swirl; expires 1/18

Posted in Advertising, Food, Internet | Tagged: , , | Leave a Comment »

Urge to Kill, Rising: “Cyber Monday Extended!”

Posted by addude13 on November 27, 2012

In this morning’s email inbox:

  • Sale Extended
  • Cyber Monday Extended!
  • Cyber Week Continues
  • (Babies ‘R’ Us & Toys ‘R’ Us were identical) Cyber Monday Sale Extended!
  • Encore Tuesday: Over for Them — NOT FOR US! We’ll Stay 800+ DEALS-CRAZY for Another Day!

Is it 2013 yet?

Posted in Advertising, Internet, Writing | Tagged: , , , , , , , | 1 Comment »

Unpaid Endorsements: My 4 Favorite iPhone Apps

Posted by addude13 on November 15, 2012

By no means am I an iPhone expert, an App connoisseur, or a smart, capable person. However, I do have some super-helpful apps that I use on a daily basis that might be useful to you:

Beat The Traffic = Every single time I get in the car for my morning and evening commutes to and from Dallas, I check BTT. (Full Disclosure: I only have two or three possible routes — four or five if it’s absolutely ridiculous traffic.)

But the highly accurate red/orange/green road colors let me know which roads and intersections to avoid, and exclamation points highlight any accidents/major slowdowns. (You can report them as well.) I don’t really use any of the other features (daily alerts, etc.), but I’m sure they’re good.

========================================

Gas Buddy = You might have a favorite gas station or one that you “know” is the cheapest around…but you can know where the cheapest gas prices are with this app.

One big button to hit for GPS-targeting your current location, or just type in a zip code. It’ll give you a pretty long list of area gas stations which you can sort by price or location. I remember my dad trying to remember all of the various gas prices in our neighborhood, and this app makes it so crazy easy. Technology is awesome.

========================================

SoundHound = Driving. Great tune comes on radio that you don’t recognize. Tap to open SoundHound, tap to start “listening,” and it’ll name that tune in 10ish seconds. Read about the artist and then share what you’re listening to on Facebook, Twitter, etc.

Also has the lyrics that will scroll along live with the radio, so it’s basically a karaoke app too.

========================================

MLB Trade Rumors = I started reading this site online several years ago for the latest baseball news and rumors. It’s a freakin’ empire now, and the app has all the site content updated instantly — which is great for fantasy baseball dorks like me.

Editor’s Note: I was reminded by @GalloSays on Twitter (Thanks Steve!) that the actual app name is not “MLB Trade Rumors,” likely due to MLB copyright restrictions. In iTunes, look for “Baseball Trade Rumors.”

========================================

What are YOUR favorite apps? I showed you mine, so show me yours (in the comments below)!

Posted in Dallas/Fort Worth, Fantasy Baseball, Internet, Reviews, Sports, Unpaid Endorsements | Tagged: , , , , , , , , | Leave a Comment »

About My Grandfather: A Life of Love

Posted by addude13 on October 2, 2012

This was what I said at my grandfather’s funeral two weeks ago.  

We all have thousands and thousands of memories of Grandpop. Morey Greenbaum was a wonderful man who loved us all, and we all loved him for it.

He loved Grandmom Sylvia with all his heart — ever since their first dance in England. We all saw that same love for her every day for all of their time together. The way he called her “Ippel,” the way he’d protect her fiercely against crazy rude drivers when they rode their bikes, the way that  — for all his toughness — he would listen to Grandmom dutifully and do what she said…even if it meant skipping dessert.

Theirs is a love that we all wish for, and the kind I emulate every day. For all the ups and downs that life brings, it’s that kind of loving partnership that pulls you through the tough times. We use Grandmom and Grandpop’s relationship as an example for our own, because it makes life so much sweeter.

During the past year, as he dealt with so many health issues, he had the constant support of his children. That’s a testament to his love for them, that they would be so dedicated in helping care for him when he needed it.

And that’s the biggest lesson (of many lessons) that I learned from Grandpop — to always cherish your loved ones, and cherish every day you get to spend with them. Even a boring old soccer practice could turn into a learning experience over hot chocolate at McDonald’s — or just a happy memory to go along with so many others.

He continued his tradition of infinite love with his grandchildren, all of us spoiled by he and Grandmom. And I say “spoiled” not in a bad way — not just with toys and presents, but with their unconditional love and support, which gave us all wonderful moments and memories.

Over the past year, no matter his condition, whenever I got him on the phone he’d ask about “my ladies.” And he always took great joy in hearing their latest developments — as he did with all his grandchildren and great-grandchildren.

For Morey Greenbaum, life was about his family. Life was about love. And that — plus thousands and thousands of memories — is what I will carry with me always.

Posted in Writing | Tagged: , , , , , , | Leave a Comment »

#Buzzwords — Leveraging Synergy for a Decade

Posted by addude13 on August 30, 2012

(NOTE: I wrote this 10 years ago. And it’s as relevant as ever.)

LEVERAGING OUR SYNERGY:

Becoming a Market-Maker and Maximizing Our Infrastructure

Excerpted from a speech given by Hugh Fuhmizims and Ralph “Buzz” Whirds

at Tech Today 2002—Tuscaloosa

Thinking “out of the box” is critical in order to ramp up and deliver a robust platform.  To bring to market this dynamic and visionary business model of the future, it is essential to establish bandwidth, capacity and scalability in a seamless manner.

We must think vertically and horizontally when constructing our networks.  We must be granular and comprehensive in our messaging, marketing and media management.  We must be proactive and take the initiative, but also take the time to analyze ongoing trends.

It is only by integrating these concepts that we can be empowered to create a premier global portfolio.  Truly, our interface must be interactive and diverse.  No amount of disintermediation or outsourcing can stand in our way.

Together, we will be enabled in our team-oriented agenda.  Onward to priority-changing social capital and success!

© 2002 by HDR Entertainment.

Posted in Advertising, Writing | Tagged: , , , , , , , , , , , , , , , , , , | 1 Comment »

Random Ramblings: Wednesday Night #Comedy

Posted by addude13 on August 29, 2012

If I suddenly had a full head of hair again, I wouldn’t know what to do with it. Not a clue.

I wonder if anyone has ever been killed by a big sculpture. “Cause of Death: Art.”

It should be illegal to name someone William Williams, Robert Roberts or any other variation.

The gym parking lot should have mandatory workout stations.

I wonder what the longest URL ever was/is. Is there a limit? Could you put an essay before your “.com?”

If you haven’t been to a McDonald’s PlayPlace since you were a kid, do NOT go. You will be insanely jealous of how awesome they are now. 

Not sure I could ever get one of those car wraps to advertise while I’m driving. Because sometimes I am impatient with other drivers and make mean faces.* (*Understatement.)

I haven’t been to a banquet in a really long time. I haven’t received an award in a really long time. Connection?

Actually, I lied. I won my 2010 fantasy baseball league. And it was glorious. But no banquet.

Dear Guys Who Use an Electric Razor to Shave While Driving: So you just go around all day with little hairs all over your neck, shirt and pants?

Oh, Rick Springfield on a billboard. Your stubble makes you relevant.

If your company has a “combined 140 years of experience,” that means something. It means you can do math.

New Policy: If I see another driver picking his/her nose, I will hold up my phone to pretend I am snapping their picture.

I want to study the psychology of numbers that end in -9 and prices that end in $0.99.

Passed by “Ultimate Furniture.” Immediately imagined The Ultimate Warrior running from end to end at top speed and giving rambling speeches over the P.A. system.

When someone says to you “don’t be a stranger,” you should respond with “I couldn’t possibly be a stranger. I’ve been your nephew for 39 years.”

 

Posted in Uncategorized | Tagged: , , , , , , , , , , , , , , , , , | Leave a Comment »

Random Ramblings: Monday Night Comedy

Posted by addude13 on August 27, 2012

I think I need to start using “Cool beans” more in regular conversation.

Is it OK to use “Night-Blooming Jasmine Shower Gel” in the morning?

If you can smoke a cigarette while doing your job, you’re either not working hard or you have a super-easy job.

Some people sniff so hard, you’d think their brain was trying to escape.

Tagline seen on a truck: “Delightful service through innovation.” I think they’re probably over-promising.

Unfunny but needs to be said: THE FAR LEFT LANE = THE FAST LANE = THE PASSING LANE. If someone is “on your tail,” GET OUT OF THE WAY.

I keep waiting for a talent scout to discover me, but every day that passes, I get older, balder and fatter.

It seems like a store named “Shop ‘n’ Go” is passive-aggressively telling me to “buy something and Get The F Out.”

I’m not sure why you have to name that place “Condoms To Go” — were people buying them and using them in the store and/or parking lot?

Confession: I have not had my hands “at 10 and 2″ on the steering wheel since 1989.

Posted in Random Ramblin's | Tagged: , , , , , , , , , , | Leave a Comment »

Phillies: A response to “On Trading Cole Hamels” (Crashburn Alley)

Posted by addude13 on July 2, 2012

A response to Michael Baumann’s Crashburn Alley blog:

I will not blame Cole Hamels for doing the right thing for his career, which is no less than any of us would do for ourselves. And that thing is, if it is offered, to sign a huge contract to pitch for a spending-and-contending Dodgers team. If the Phillies really valued him, he’d have been signed already.

The best — and only — thing they can do is try to get the maximum value for him on the trade market, as soon as possible. If the Texas Rangers (who I get to observe up-close and personal, as a Texan since 2006) decide to “go for it” and deal for another pitcher, they are THE team the Phillies need to deal with.

The Rangers are the best-run and deepest baseball team right now, and they are set up to maintain a dynasty for years to come. For the Phillies to get a quality return for Hamels, they need to contact Jon Daniels ASAP. (Even though Texas has no dire need right now.)

The Hamels situation is a microcosm of running a baseball team nowadays. Obviously, the most important thing is to have a competitive MLB-level squad. But at the same time, an organization needs to have a steady stream of prospects moving up the ladder while getting solid instruction at every level.

That’s what Texas has been doing, and that’s why they will be in contention for a long time.

I hope the Phillies can copy that. Unfortunately, it looks like the first of many steps to get there is trading Cole Hamels.

Posted in Phillies | Tagged: , , , , , , , , | Leave a Comment »

A Tribute to Sally Widman: Mentor, Colleague & Friend

Posted by addude13 on June 20, 2012

As much as anyone in my life, I owe my career (and therefore, much more) to Sally Widman.

Sally passed away this week, and I grieve the loss of her presence in our world.

**********

When we met in the fall of 1990, she was Director of College Communications at my undergrad school, Ursinus College. (If you’ve never heard of it, it’s a small liberal arts institution in Collegeville, PA.)

I was fortunate enough to end up in her office one day, seeking a work-study position as a student writer. And let me tell you, after a brief job as “morning-after campus trash-picker,” a desk job sounded pretty sweet.

Because I had no writing samples, Sally asked me to write up a press release. Of course, I did what I thought was the most brilliant thing ever — I wrote a news release announcing my hiring, complete with glowing (and fabricated) quotes from Sally herself.

She got a kick out of this what-I-now-know-to-be-hackery, and promptly hired me. And for the next four years, I happily spent five to ten hours a week crafting news releases on Berman Art Museum happenings, faculty and staff hirings, Handel’s “Messiah” performances and much more.  

**********

Under Sally’s tutelage, I learned the intricacies of PR writing. I learned the basics of journalism from her (despite also having taken Journalism 201) because I was applying them frequently. I had my first real “office work” experience, which was surprisingly warm and friendly — a reflection on Sally and her staff.

Eventually, she became advisor to “The Grizzly,” the student newspaper for which I was a columnist, then assistant sports editor and finally sports editor. It was her role to maintain the paper’s standards, and I made sure to do my best to support her in those efforts.

It was Sally who helped us upgrade (buckle up, Millennials) from MS Word-printed copy, hot- waxed to big mechanicals to PageMaker software. Learning that program gave me enough basic skills to be able to adapt years later to Quark XPress and other DTP software that I’ve worked with as a professional marketer.

**********

My first job was writing highly technical press releases and newsletter articles. Getting that job and keeping it would never have been possible without the learnings and experience I got by working with Sally. (What, you think I could have written the “Fiber & Fabric Finishings” newsletter for the textile/nonwovens industry without any training?)

I eventually moved over to the advertising agency world, and although I’ve had many positions and worked with clients in a wide variety of industries, I will always carry the skills and experiences I earned by working with Sally.

I was very fortunate to keep in touch with her after graduating, even in a “social media” kind of way. We shared a similar worldview and sense of humor. And she always took time to wish me a happy birthday or tell me that she thought the Facebook photo of my kids was cute.

**********

It’s been 18 years since I’ve graduated, and I’m 1,400 miles from Ursinus. But Sally Widman will be with me wherever I go in life, and I’m truly grateful to have known her.

I send my heartfelt condolences to her family and loved ones.

**********
**********

[Re-posted from Sally’s Facebook page]

Sara Elizabeth “Sally” (Howard) Widman, 67, husband of George Parker Widman, Marian Ave., Trappe, died Tuesday morning, at Phoenixville Hospital.

Mrs. Widman was born on April 26, 1945, in Cincinnati, OH, and was a daughter of the late Benjamin and Betty (Slimp) Howard. She was a graduate of Withrow High School, Cincinnati, and the University Of Cincinnati.

A former newspaper reporter in Binghamton and Utica, N.Y., Mrs. Widman began work at Ursinus College as a part-time alumni magazine editor and writer in 1983, and was appointed fulltime editor in 1986. In May 1990 she was named Director of Communications, and in 2002, added to her title, which became Director of College Communications and Web Information. She retired in March, 2009.

Mrs. Widman wrote and edited major college publications and reports, and oversaw a Communications operation that resulted in high visibility for the college during the terms of two former presidents. She directed the web team/oversaw the website and led the effort to redesign the College’s online presence. As the college’s public relations officer, she was known throughout Collegeville, and wrote and edited most of the content in the Ursinus alumni magazines until the mid-1990s. She was a member of the College Choir and Arts & Lectures committee, and many planning and policy working groups.

Mrs. Widman was member of the state organization, formerly called College and University Public Relations Association of Pennsylvania (CUPRAP), now the Association of Communicators in Education, and was elected CUPRAP president in 2005. She was the recipient of the Don Hale Award for Service in 2009.

Mrs. Widman was a member of Trinity Reformed Church, United Church Of Christ where she sang in the choir and was a member of Heavenly Harmony. She also volunteered with local Democratic Party election efforts.

In addition to her husband, Mrs. Widman is survived by her sons, Robert Duncan, husband of Irais (Olguin) Widman, Long Beach, CA, and James Parker Widman, Limerick Twp.; her grandson, Ethan Parker Widman; and her siblings, Frederick, husband of Michele Howard, Valley Falls, NY, and Lucy Hastings, Palmerston North, New Zealand.

The funeral service will be held at 11:00 AM, Friday, at Trinity Reformed Church, UCC, with the Rev. Dr. Martha B. Kriebel, Pastor, officiating. Burial will be in the church cemetery. Friends may call from 9:30 to 10:45 AM, Friday, at church. Memorial contributions may be made to Trinity Reformed Church, UCC, 532 E. Main St., Collegeville, PA 19426; or the Trappe Ambulance & Fire Co., 20 W. 5th Ave., Trappe, PA 19426. Arrangements are by Holcombe Funeral Home, Inc., Trappe.

Posted in Uncategorized | Tagged: , , , , , , , , , , , | 4 Comments »

 
Follow

Get every new post delivered to your Inbox.

Join 2,103 other followers