Rant: Jackass advertising clients

Actual, word-for-word comments on a series of direct mail pieces from a client (not mine, luckily – but I’m helping out this week while my colleague is on vacation):

“I think we need to work on the first paragraph as well because I think we are forgetting they most likely have [service with a competitor so they most likely have [service] already.”

“The whole first paragraph I believe is really soft.”

“2nd heading has terrible English.”

“I think it is cute but [Boss] doesn’t like cute.”

“What if they just stop right there rather than opening.”

“Something like that. Not copywriting but just an idea.”

“Remove the Cali fornication image.”  [Californication, starring David Duchovny on Showtime]

“Again not copywriting but it just isn’t clear on what we are saying right now.”

“Maybe we say something like again just throwing it out there”

I wish I could tell you I made these up. But I didn’t.

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