The Big News

Well, folks, it happened. My Biennial Layoff.

Yep, for the second time in the past three years, I’ve been let go from my job. Each time, it truly was for economic reasons, though — so don’t go thinkin’ I’m just an unemployable hack. (OK, I’m a hack, but not unemployable.)

Back in ’08, I was part of a three-person layoff. It was actually the second set of layoffs out of a total of four within a year.

And now in ’10, I was part of a four-person layoff, which was the second or third within a year.

But shed no tears for good ol’ Harley. Because this one really drove home the new Golden Rule: “Be your own boss so nobody can fire you.”

So I will be freelancing for a time, seeking new full-time opportunities (or even contract gigs), until I am able to initiate The Plan. The Plan, in a nutshell, is my own agency.

This market (Dallas-Fort Worth) is teeming with industry. Tons of small and mid-sized businesses, crying out for a new face on the ad scene. And that’s just what I will be bringin’.

So if you’re reading this and you have a small business or your mom and dad do or your Uncle Bob does, please let me know if you/them/Bob is looking for marketing help. I’m all about integrity, creativity and results.

P.S.: Playing Mr. Mom is, by the way, awesome. Spending all this time with our twins is incredible, and one of the greatest things I’ve ever done.

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3 Comments

  1. Good luck to you Harley! You’re right about the being your own boss thing. If you CAN start your own business, I think it’s a great way to go.
    I would love to be able to do that. While I’ve always gotten freelance work, it just never seems to be enough clients to maintain it full-time. Then again, I have a mortgage and all that, which means I need a steadier stream of income.

    Still, if you can make a go of it and can find/keep enough clients, it will me much better for you in the long run.

    Reply

  2. So… you want to be your own boss in the same line of work that keeps laying you off. Because you want to be the one doing the layoffs?

    Letting you go is their big, big loss, Harley. Let me know if you want to do some pro bono work. I took some on after my layoff and kept one of the jobs even after I got my current full-time job. And I selfishly would love to work with you again.

    Reply

    1. Unlike many companies, I will do everything in my power to never lay off people. (Each of my layoffs could have been avoided.)

      And Heaven help me, I love the world of marketing. I’m freaking passionate about it. (It’s a sickness, and I’m in treatment.)

      As my own boss, I will do it creatively, strategically and ethically. (Is that a word? What’s with all these parentheses?)

      I’ll be in touch about the pro bono stuff. I’m on board for that.

      Reply

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